As part of my internship work, I designed landing page concepts for two related but distinct products: Klimado, a SaaS tool, and Impakter, a content-driven environmental platform. Each required a different approach in terms of structure, messaging, and visual hierarchy, while maintaining clarity and ease of use.
THE PROBLEM
As early-stage products, both Klimado and Impakter lacked dedicated landing experiences to clearly communicate their value and offering.
The challenge was to define how each product should be presented from scratch, ensuring users could quickly understand what the product does and why it matters.
This required creating clear, minimal, and structured experiences tailored to two different product types, a SaaS tool and a content-driven platform.
Design a clear, minimal landing experience that communicates the product instantly and guides users seamlessly towards action.
-the goal
Starting from a blank canvas, I focused on defining clear structures based on how users scan and evaluate different types of products.
For Klimado, the approach was product-led, prioritising clarity, feature communication, and conversion through structured content and visible calls to action.
For Impakter, the approach shifted towards a more editorial and content-driven experience, emphasising storytelling, credibility, and exploration.
Key Design Decisions
Clarity First
The layout was designed to communicate the product within seconds, prioritising clear messaging and minimal visual noise.
Structured Flow
Content follows a clear sequence from value to credibility to offering, helping users understand the product without friction.
Trust Signals
Key metrics and supporting elements were introduced early to establish credibility before prompting user action.
Action Driven
Call-to-actions are placed at key points to support different decision moments and guide users naturally through the journey.
Klimado // Landing Experience
A product-focused landing designed to clearly present features, pricing, and value, with a strong emphasis on clarity and conversion.
The structure prioritises quick understanding, guiding users from initial value to key actions through clear hierarchy and repeated call-to-actions.
IMPAKTER // Landing Experience
A content-driven landing approach that emphasises storytelling, credibility, and exploration, while still guiding users towards action.
